Specific
Objectives should be specific. They should describe the result that is desired in a way that is, detailed, focused, and well defined.
The following questions may be helpful in formulating specific objectives:
- What outcomes are we looking for?
- Is it clear what the objective means?
- How will this be achieved and what strategies will be followed?
- What needs to happen?
- What are we going to do, with or for whom?
- Who will be responsible for what and do we need anyone else to be involved?
- When do we want this to be completed?
Measurable
Object
Measurement is hugely important because it will enable you to know whether an objective has been achieved. To be measurable an objective should describe an achievement or outcome which is or can be related to a percentage, a frequency, rate, or number. Evidence will need to be derived from a system, method, or procedure which has tracked and recorded the outcomes related to the objective.
1. The new companies that have just been set up and want to fast increase their income.
2. The Companies that are experiencing bottlenecks in their development and want to increases their profits.
3. The Small workshops that sell goods that are very local and special but lack distribution channels
Realistic
The concepts of ‘realistic’ and ‘achievable’ are similar and this may explain why some use the term ‘relevant’ as an alternative.
‘Realistic’ suggests that there is a clear understanding of how the objective might be reached; that there are no circumstances or factors which would make the achievement of the objective impossible or unlikely; and that any potential obstacles and constraints have been taken into account.
‘Relevant’ suggests that the objectives set are appropriate to the individual or team and their job role and function or at the organizational level that they align with the overall purpose and strategy of the organization.